Licensing Relationship Management is the key to happier and more productive licensing partnerships. This book breaks down the business strategy and gives you actionable tips to decide which LRM solution Is right for you.
What's inside:
Why you need to build and your licensing partnerships with intention.
Industry-tested techniques for turning new leads into long-term partners
How to grow your revenue faster by eliminating silos and increasing transparency.
How to choose an LRM that actually meets the needs of your business
How to implement an LRM — and the crucial actions for long-term success.
