Licensing Relationship Management

Turn your licensing program into a revenue engine

Flowhaven brings agreements, approvals, royalties and analytics into one purpose built platform, giving licensing leaders the visibility to grow revenue and the control to protect what matters.

Approx. 100 licensing teams worldwideNPS 90+Built on Salesforce
Designs › Star Badge Hoodie, frontIn review
Licensed hoodie, version 1 with wrong logo colorsVersion 1Wrong color
Licensed hoodie, version 2 with corrected logo colorsVersion 2Color corrected✓
ConceptPre productionSampleFinal
Brand team: Colors now match the style guide. Ready for sampling.Request changesApprove
✓
Star Badge Hoodie, round 2Approved in 3 days
Q3 royalties reconciled$48,210
Agreement renewalWindow opens in 30 days

Trusted by approx. 100 licensing teams worldwide

Hot TopicPhilipsWarner Music GroupThe National GalleryRebellionRights & BrandsThe Smiley CompanyStriker EntertainmentCapcomJazwaresLaika StudiosNatural History MuseumNHLPANintendoSanrioMiraculous CorpLiquid DeathNECA
$2B+

Royalty revenue processed through Flowhaven.

3 days

Approval time at The National Gallery, down from 14 days.

NPS 90+

Customers who would recommend us.

~100

Customers worldwide, from global brands to growing agencies.

The licensing industry problem

Your licensing program runs on tools built for someone else

Sales has CRM. Finance has ERP. Licensing programs generating millions in revenue still run on borrowed tools from other functions. That gap costs revenue and control.

Today

Scattered across borrowed tools
XLSroyalties_Q3_v12_FINAL.xlsxMAILRe: Re: Fwd: approval round 3?PDFAgreement_2019_signed_scan.pdf?Which territory is this SKU for?CALRenewal date is somewhere in Outlook
→

With Flowhaven

One system, always current
AAgreement: Starlight Plush, EU and UKActive
✓Approval: Star Badge HoodieApproved
$Q3 royalty statement, 42 licenseesReconciled
Renewal: Harbor Kids Apparel30 days
Program dashboard for leadershipLive

Missed renewals

When a renewal window slips, that revenue does not wait for the next quarter. It is gone.

Late revenue

When royalty data arrives late or in different formats, decisions are made on numbers that are already out of date.

Slow approvals

When products wait too long for feedback, partners start looking for brands that move faster.

What is licensing admin costing your team?
See your number in 2 minutes. Free, no sign up.
Calculate your ROI →

Meet Flowhaven

One platform. 

Every licensing workflow.

Agreement Management

Centralize agreements, track rights by territory, and turn renewal deadlines into revenue opportunities.

Product Approvals

Move products through multi-stage approval workflows that protect brand integrity and keep launches on track.

Royalty Management

Automate calculations, reconciliation, and reporting so finance gets clean numbers faster.

Analytics

Track performance across categories, territories, partners, and time periods with live dashboards built for leadership.

Like what you see?
Let us show you how it works.

See how Flowhaven fits your workflows, priorities, and team structure in a personalized walkthrough.

This is not a hard sales call. No 12-page presentation. No lectures,
no tactics. We want to understand your situation, and then maybe
show you how Flowhaven can make your life easier.

Flowhaven and AI

Your licensing data, ready for AI

Anyone can buy the model. Very few have the record. Flowhaven keeps agreements, approvals and royalties in one system, built on Salesforce, so AI tools such as Claude can connect through an integration and work with your real data.

Which approved products never appeared on a royalty report?
7 products were approved in the last 12 months but never reported, most of them with 2 licensees.
Harbor Kids: 4Lumen: 3View list

Ask across your program

One question, answered across approvals and royalties.

SKUReportedAgreed
4402 Plush, EU10%10%✓
4415 Tote, UK8%8%✓
4471 Hoodie, US8%10%!
4480 Mug, EU7%7%✓
1 line to review: SKU 4471 was reported at 8%, the agreement says 10%.

Check royalties before you invoice

Match SKUs and territories, calculate against agreement rates, and surface every line that does not reconcile.

Color off spec42%
Logo placement27%
Packaging copy18%
Other13%
Pattern: 3 licensees account for most color rejections. Share the updated palette guide.

See the pattern in approvals

Read comments across rounds and partners, and fix the root cause instead of one submission at a time.

Example data shown on fictional brands.

Partners, not paperwork

What changes with the right platform

1

Everything moves through one system

Agreements, approvals, royalties and reporting connect. No handoffs between tools and no manual follow up to keep workflows moving.

2

Leadership gets answers without the scramble

Live dashboards make program performance visible when decisions need to be made, not buried in someone’s inbox or spreadsheet.

3

Licensing becomes the growth engine it should be

Less time defending numbers at quarter end. More time growing the program, strengthening partners and getting products in front of fans.

Licensed backpack design approved on a tablet
Quality check of a licensed plush toy
Licensing team celebrating a product launch
✓Approved in round one✓Sample signed off★Launch day, on schedule
Customer voices

Licensing teams that moved faster

Read customer stories →
“
Flowhaven has significantly changed our business for the better by giving us the tools we need, not only for submissions, but reporting, consolidation, and data.
Winnie Jaing
Winnie JaingVP Licensing, Hot Topic
Hot Topic logo
Approvals: 14 days to 3
Flowhaven has given us much better visibility across our licensing programme and made the way we work with our licensees simpler and more joined up.
Amy HorlacherHead of Brand Licensing, The National Gallery
The National Gallery logo
Faster time to market
Since adopting Flowhaven, our business has seen a strong improvement in time to market.
Remco RuttePhilips
Philips logo
Flowhaven has given us more time back in the day, to strategically move our business forward.
Victoria JusticeDirector, Consumer Products, Rebellion
Rebellion logo
One feature I like is that both we as an agent as well as the licensee, are able to check their balance at any time within the system.
Martin HåkanssonRoyalty Controller, Rights & Brands
Rights & Brands logo
Why Flowhaven

Why approx. 100 licensing teams trust Flowhaven

Flowhaven founders Kalle Torma and Timo Olkkola

Built by licensing professionals

Founded by people behind the Angry Birds licensing franchise. We built the platform we wished we had.

Read more about us

End to end coverage

The only platform that covers the full licensing lifecycle, from first agreement to final royalty report.

AgreementApprovalRoyaltyReport
Platform overview

The world’s largest licensing operations dataset

Actionable insights from your licensing operations and revenue data, for better commercial, creative and financial decisions.

90+

Net Promoter Score

Highest rated licensing software, with 5/5 stars from Google.

Read our case studies
Book a demo

Ready to see what Flowhaven can do for your program?

This is not a hard sales call. We want to understand your situation, and then maybe show you how Flowhaven can make your life easier.

Talk to people who know licensing inside out. Our team in the US and Europe hosts every demo.