Music & Artists licensing software

Licensing that moves at the speed of the music

From album drops to world tours and anniversary editions, Flowhaven helps labels, artist brands and music merchandise companies manage agreements, approvals, royalties and performance across every artist, licensee and territory.

Musician jumping with an electric guitar on a concert stage

Trusted by music and entertainment brands

~100

Customers, from global IP owners to agencies and licensees.

4,000+

Users across licensors, agents and licensees.

$2B+

Royalty revenue processed through 10M+ licensing records.

The problem

The tour has dates. The merch has to make them.

Every release is a
licensing moment.

Album drops, tours, festivals and anniversaries all create demand for licensed products, each with a fixed date.

With many artists and many partners, keeping agreements and approvals on track by hand means some moments get missed.

Artists care how they look
on every product.

Artwork, photography and logos need sign off from artists and their teams, often across time zones and tour schedules.

You need approvals that reach the right people fast, with every decision recorded.

Every artist wants to see
their numbers.

Royalty income from licensed products needs to be clear by artist, product and territory.

Manual statements and spreadsheet reconciliations slow down reporting and invite questions you cannot answer quickly.

How it works

Three ways music teams use Flowhaven.

01

Tour merch on deadline

Today

Designs need sign off before the first show.

In Flowhaven
  1. Tour dates set the deadlines
  2. Partner submits designs
  3. Feedback kept on the submission
Result

Merch is on the table on night one.

02

Artist and estate rights by territory

Today

Partners are unsure what they can make, and where.

In Flowhaven
  1. Rights on each agreement
  2. Territory and expiry shown
  3. Checked before design starts
Result

Fewer rejected designs.

03

Statements partners trust

Today

Artists and managers question the numbers.

In Flowhaven
  1. Partner uploads the report
  2. Validated against the terms
  3. Statement shared
Result

Statements land without the follow up emails.

By role

What changes for each person on the team.

Executive

The painNo roster wide view of merch and licensing revenue.

With FlowhavenOne view by artist, partner and territory.

Commercial

The painArtist and estate rights vary by territory and term.

With FlowhavenRights, territories and expiry dates on each agreement.

Creative

The painTour merch needs sign off on tight deadlines.

With FlowhavenSubmissions tracked against tour and release dates, with feedback kept on the submission.

Finance

The painArtists and management question the numbers.

With FlowhavenReports validated per partner, ready to share as statements.

Walk-through: a tour is announced

  1. Tour dates go in, and merch partners see their submission deadlines.
  2. A partner checks the agreement and sees EU rights end before the last leg of the tour.
  3. Tour tee designs are submitted, reviewed and approved before the first show.
  4. After the tour the report is validated, and a clean statement goes to management.
Not ready for a demo?

See where your program stands in 2 minutes.

Answer nine quick questions and get a score, your top three gaps and what music teams like yours fix first.

  • 9 questions
  • Score out of 100
  • Top 3 gaps

Meet Flowhaven

Built for music & artist licensing workflows

Agreement Management

Keep every artist agreement, right and renewal in one searchable system, structured by artist and territory.

Product Approvals

Move merch and product designs through artist and brand review stages without losing time on tour.

Royalty Management

Automate royalty calculations and reconciliation across licensees, with clear figures per artist.

Analytics

Follow performance by artist, release, category and partner with live dashboards.

When the tour leaves town, the moment leaves with it.

Merch approved a week too late misses the opening show. A license that lapses between album cycles leaves a category empty. A royalty question that takes weeks to answer strains the relationship with the artist.

Fans buy in the moment. Your licensing should be ready for it.

See the six teams behind an artist program, from tour merch deals to royalty statements.

Getting Started

Go live in weeks, not quarters.

Every Flowhaven customer gets a dedicated Customer Success Manager and white-glove onboarding. The goal is to get your team operational quickly, with a clear path from setup to go-live.

A rollout built around the work that matters.

Onboarding covers kickoff, configuration, migration, validation, training, and rollout to internal users and partners. The process includes migration templates, customer-specific workflow setup, and validation of uploaded data.

Support that reduces implementation risk.

Guided workflows, in-app support, and ongoing customer success support help your team adopt the platform without turning onboarding into a separate long-running project.

“Large, complex programs and numerous licensees benefit from the consolidation of all approvals, submissions, program materials, and feedback in one place.”

Judy Ng Brand Licensing, Warner Music Group

FAQ

Questions music and artist teams ask us

Still have a question? Talk to our team, or see Flowhaven on your own program in a 30 minute demo.

Every submission is tracked with its status and dates, so merch approvals keep pace with the tour and release calendar.

Yes. Each agreement holds its own rights, territories and terms, so you know what every partner can make and where.

Your Customer Success Manager shares migration templates, your team fills them in, and we bulk import your agreements, partners and history. You check the data before go-live. Training uses a train-the-trainer model, so your team owns the platform from day one.

Licensees work in a simple partner portal, as unlimited guest users at no extra cost. They get style guides, submissions and reports in one place, and most need no training.

No. Your subscription includes the Flowhaven Licensing Suite and the Salesforce platform licenses for your internal users. Because Flowhaven is built natively on Salesforce, you get its scale, security, workflows and analytics in one platform.

Flowhaven runs on the Salesforce platform and supports single sign-on (SSO), so access follows your company’s identity rules.

Most teams go live in weeks, not quarters. A dedicated Customer Success Manager runs setup, migration and training. The exact timeline depends on how many agreements and licensees you bring over.

Free buyer's guide: from spreadsheets to licensing software

A readiness scorecard, a capability checklist, 16 vendor questions and a business case worksheet to take to your team.

Cover of the Flowhaven licensing software buyer's guide

See how music brands run licensing with Flowhaven

See how Flowhaven fits your artists, workflows and team in a personalized walkthrough.