Software for licensing agencies
Run every client program from one platform
Flowhaven helps licensing agencies manage agreements, approvals, royalties and reporting for every brand they represent, so your team spends less time on admin and more time closing deals for clients.
Trusted by leading licensing agencies
~100
Customers, from global IP owners to agencies and licensees.
4,000+
Users across licensors, agents and licensees.
$2B+
Royalty revenue processed through 10M+ licensing records.
The problem
Every new client adds work. It should add revenue.
More clients. More licensees.
More moving parts.
Each brand you represent brings its own contracts, style guides, approval rules and reporting needs. Each licensee adds deadlines on top.
When every client program runs in its own set of spreadsheets and inboxes, growth turns into overtime.
Your clients judge you on
control and visibility.
Brand owners expect to know where every deal, approval and royalty payment stands. Answering that by hand takes days.
A missed renewal or a late approval reflects on your agency, not on the spreadsheet.
Royalties are your
revenue too.
Late or incorrect royalty statements delay what your clients receive and what your agency earns.
You need validated numbers, clear balances and minimum guarantee tracking for every client, every licensee and every quarter.
How it works
Four ways agencies use Flowhaven.
Every client brand in one pipeline
A CRM or spreadsheet for every client.
- Add each client brand
- Track prospects and deals
- One pipeline view
Nothing slips between clients.
Royalties and commissions together
Commission rebuilt from royalty reports every quarter.
- Licensee report validated
- Commission calculated
- Kept per client agreement
Quarter close without the rebuild.
Transparency without the email chain
Clients and licensees ask where things stand, all week.
- They open the portal
- Status and balances on screen
- No email needed
Rights & Brands: licensees check balances anytime.
Deal memos across every client
Deal memos approved over email, clashes between clients found late.
- Draft the memo once
- Client approves in the workflow
- Conflicts checked across your clients
No overlapping deals, no lost weeks.
By role
What changes for each person on the team.
The painSlow client reporting puts brands at risk.
With FlowhavenClient ready reporting from the same record.
The painProspects and deals tracked in a CRM or spreadsheet per client.
With FlowhavenAll client brands, prospects and deals in one pipeline.
The painLicensees learn a different submission process for each brand.
With FlowhavenOne submission process, whichever brand they work on.
The painCommission rebuilt from royalty reports every quarter.
With FlowhavenRoyalties and agent commission tracked per client agreement.
Walk-through: the quarterly client review
- The pipeline shows three new deals for a client brand this quarter.
- Licensees submit through one portal, and brand approvals route to the client.
- Royalty reports are validated, and the agency commission is calculated from them.
- The client checks balances in the portal, and the agency presents the quarter without a rebuild.
See where your program stands in 2 minutes.
Answer nine quick questions and get a score, your top three gaps and what agencies like yours fix first.
- 9 questions
- Score out of 100
- Top 3 gaps
Meet Flowhaven
Built for licensing agency workflows
Agreement Management
Keep every client agreement, right and renewal in one searchable system, structured by client and property.
Product Approvals
Route submissions from licensees to your team and your clients through the right review stages, with a full audit trail.
Royalty Management
Automate royalty calculations, reconciliation and minimum guarantee tracking across every client and licensee.
Analytics
Give leadership and clients live views of performance by property, licensee, category and territory.
An agency is only as strong as its last client report.
A renewal missed on one property can cost a client a whole category. An approval stuck in someone’s inbox delays a licensee’s launch and your commission with it. A royalty question you cannot answer quickly makes a client wonder what else they cannot see.
Trust is your product. Your operations should prove it every day.
Who runs these workflows for your clients? Meet the six licensing teams and see how work moves between them.
“One feature I like is that both we as an agent as well as the licensee, are able to check their balance at any time within the system.”
Getting Started
Go live in weeks, not quarters.
Every Flowhaven customer gets a dedicated Customer Success Manager and white-glove onboarding. The goal is to get your team operational quickly, with a clear path from setup to go-live.
A rollout built around the work that matters.
Onboarding covers kickoff, configuration, migration, validation, training, and rollout to internal users and partners. The process includes migration templates, customer-specific workflow setup, and validation of uploaded data.
Support that reduces implementation risk.
Guided workflows, in-app support, and ongoing customer success support help your team adopt the platform without turning onboarding into a separate long-running project.
FAQ
Questions agencies ask us
Still have a question? Talk to our team, or see Flowhaven on your own program in a 30 minute demo.
Yes. Your team and your licensees can check balances at any time in Flowhaven, and client reporting comes from the same numbers.
Yes. Commission can be tracked alongside licensee royalties for each client agreement.
Your Customer Success Manager shares migration templates, your team fills them in, and we bulk import your agreements, partners and history. You check the data before go-live. Training uses a train-the-trainer model, so your team owns the platform from day one.
Licensees work in a simple partner portal, as unlimited guest users at no extra cost. They get style guides, submissions and reports in one place, and most need no training. Rights & Brands licensees check their own balances at any time in the system.
No. Your subscription includes the Flowhaven Licensing Suite and the Salesforce platform licenses for your internal users. Because Flowhaven is built natively on Salesforce, you get its scale, security, workflows and analytics in one platform.
Flowhaven runs on the Salesforce platform and supports single sign-on (SSO), so access follows your company’s identity rules.
Most teams go live in weeks, not quarters. A dedicated Customer Success Manager runs setup, migration and training. The exact timeline depends on how many agreements and licensees you bring over.
Free checklist: 64 terms every licensing agreement record should capture
Use it when drafting a new deal or entering a signed one. The terms teams miss most often are flagged.
See how growing agencies run licensing with Flowhaven
See how Flowhaven fits your clients, workflows and team in a personalized walkthrough.
