Media & Sports licensing software
Licensing management built for the pace of sports and entertainment
From pre-season launches to post-season royalties, Flowhaven helps sports and entertainment brands manage agreements, approvals, royalties, and performance across hundreds of licensees and dozens of territories, so revenue lands when it should.
Trusted by leagues, teams, and athlete brands worldwide
~100
Customers, from global IP owners to agencies and licensees.
4,000+
Users across licensors, agents and licensees.
$2B+
Royalty revenue processed through 10M+ licensing records.
The problem
Your program runs on fixed deadlines. Your tools don't.
Evergreen brands. Growing fanbases.
Endless opportunities.
Sport licensing programs move fast. New partnerships, product launches, and commercial opportunities never slow down, and neither should your operations.
Most organizations still manage approvals, agreements, royalties, and reporting across disconnected tools that were never built for the complexity of modern sports licensing.
Your business plays by your rules.
Your software should too.
Every sports organization operates differently. Workflows, approvals, commercial structures, and partner ecosystems are never one-size-fits-all.
Missed renewals, delayed invoicing, unauthorized products at retail, and lack of visibility create unnecessary operational risk. Your systems should adapt to your processes, not force your team into rigid ways of working.
Revenue moves fast.
Reporting should too.
Licensing revenue is a critical commercial growth driver for sports organizations. You need the ability to recognize revenue quickly, track performance in real time, and surface actionable insights without delays or manual work.
From executive dashboards to royalty operations, your teams need accurate data instantly to make smarter commercial decisions with confidence.
How it works
Three ways sports and media teams use Flowhaven.
Royalty reports straight from licensees
Hundreds of licensee spreadsheets rekeyed every quarter.
- Licensee uploads in the portal
- Each line checked against the agreement
- Errors go back to the licensee
Finance gets clean data, not a rekeying project.
Approvals on the season calendar
Submission spikes before opening day and the playoffs.
- Due dates set from season dates
- Bulk review at concept stage
- Final approval on time
Product reaches fans while the moment lasts.
One view for the board
A week of spreadsheet work before every board meeting.
- Revenue by property and licensee
- MG position per agreement
- Live board dashboard
Board-ready numbers on the day they are needed.
By role
What changes for each person on the team.
The painNo single view of revenue and MG positions across leagues, teams and player rights.
With FlowhavenLive dashboards by property, licensee and territory.
The painUnclear which rights and categories are still free when a new licensee asks.
With FlowhavenAgreement records show granted rights by category, territory and channel.
The painSubmission spikes before opening day and the playoffs, all in email.
With FlowhavenApprovals with due dates set from the season calendar, and bulk review at concept stage.
The painLicensee royalty spreadsheets rekeyed every quarter.
With FlowhavenLicensees submit in the portal, and each report is validated before finance sees it.
Walk-through: the opening week rush
- Six weeks before opening day, a licensee uploads 40 jersey and cap designs in the partner portal.
- The agreement check shows the categories are granted for the US and Canada only.
- Brand assurance approves the batch at concept stage and comments on three designs.
- At quarter end the royalty report is validated on upload, and the board sees revenue by team.
See where your program stands in 2 minutes.
Answer nine quick questions and get a score, your top three gaps and what sports and media teams like yours fix first.
- 9 questions
- Score out of 100
- Top 3 gaps
Meet Flowhaven
Built for media & sports licensing workflows
Agreement Management
Centralize agreements, track rights by territory, and turn renewal deadlines into revenue opportunities.
Product Approvals
Move products through multi-stage approval workflows that protect brand integrity and keep launches on track.
Royalty Management
Automate calculations, reconciliation, and reporting so finance gets clean numbers faster.
Analytics
Track performance across categories, territories, partners, and time periods with live dashboards built for leadership.
In Media & Sports, the calendar sets the deadline. Miss it, and the revenue is gone.
A pre-season approval that arrives two weeks late means empty shelves on opening night. A renewal that slips between quarters can leave a territory uncovered for the season. A royalty issue that takes weeks to resolve means your forecast is wrong when leadership reviews it.
There is no catching up after the moment passes.
At a club or league, this work is split across six teams. See who owns which step.
Getting Started
Go live in weeks, not quarters.
Every Flowhaven customer gets a dedicated Customer Success Manager and white-glove onboarding. The goal is to get your team operational quickly, with a clear path from setup to go-live.
A rollout built around the work that matters.
Onboarding covers kickoff, configuration, migration, validation, training, and rollout to internal users and partners. The process includes migration templates, customer-specific workflow setup, and validation of uploaded data.
Support that reduces implementation risk.
Guided workflows, in-app support, and ongoing customer success support help your team adopt the platform without turning onboarding into a separate long-running project.
“We’re always looking for ways to confidently plan for the future, and forecasting is an immensely important function as it helps us recognize shifts in consumer appetite and retail demand.”
FAQ
Questions sports and media teams ask us
Still have a question? Talk to our team, or see Flowhaven on your own program in a 30 minute demo.
Yes. Rights, categories and territories are tracked per agreement, so you can check what a licensee holds before approving a product.
Every submission is tracked with its status and dates, and bulk approvals help when volumes peak before a season or event.
Your Customer Success Manager shares migration templates, your team fills them in, and we bulk import your agreements, partners and history. You check the data before go-live. Training uses a train-the-trainer model, so your team owns the platform from day one.
Licensees work in a simple partner portal, as unlimited guest users at no extra cost. They get style guides, submissions and reports in one place, and most need no training.
No. Your subscription includes the Flowhaven Licensing Suite and the Salesforce platform licenses for your internal users. Because Flowhaven is built natively on Salesforce, you get its scale, security, workflows and analytics in one platform.
Flowhaven runs on the Salesforce platform and supports single sign-on (SSO), so access follows your company’s identity rules.
Most teams go live in weeks, not quarters. A dedicated Customer Success Manager runs setup, migration and training. The exact timeline depends on how many agreements and licensees you bring over.
Free buyer's guide: from spreadsheets to licensing software
A readiness scorecard, a capability checklist, 16 vendor questions and a business case worksheet to take to your team.
Ready to see what Flowhaven can do for your program?
See how Flowhaven fits your workflows, priorities, and team structure in a personalized walkthrough.
