Analytics
See how your licensing program is performing. Act on what you find.
Live licensing performance data across categories, territories, partners, and time periods, built for the leaders deciding where to grow next.
The reporting gap that costs more than time
Most licensing teams compile performance data manually — pulled from different systems, formatted in spreadsheets, presented to leadership days or weeks after the period closed.
By the time the data reaches the board, it describes a program that has already moved on.
The data exists across agreements, royalty reports, approval cycles, and partner activity. It just doesn’t connect in time to inform decisions. Partner issues surface at renewal instead of when they start. Underlicensed territories stay invisible. Growth opportunities expire before the team that could act on them sees them.
When the board asks how the licensing program is performing, the answer shouldn’t depend on when someone last compiled a spreadsheet.
The KPIs licensing programs are measured on
Most BI tools offer generic dashboards. Flowhaven tracks the KPIs that licensing programs are measured on.
Flowhaven answers the questions your board, your CMO, and your investors ask.
Category Coverage %
How much of your addressable market are you licensing across each product category?
Contracted MG Value
Total minimum guarantee revenue committed across your partner base.
Licensee Renewal Rate
What percentage of agreements are retained at renewal, and where are you losing partners?
Average Time-to-Market
How quickly do products move from concept to shelf, and where are the bottlenecks?
Sell-Through Ratio
What’s actually selling versus what shipped? Where is product performance strong and where does it need attention?
See the program clearly. Act on what you see.
Most licensing teams have plenty of data. Few have the kind of visibility that answers leadership’s question in two clicks instead of two days. Analytics is what closes that gap.
Program health across every dimension
Revenue, partner activity, and pipeline status — across territories, categories, and time periods. All in one place, instead of three exports stitched together the morning of the leadership review.
Partner performance you can act on
Which partners are hitting their numbers, which ones are slipping, and which renewals are worth investing in. Slice it by territory or category to spot patterns a spreadsheet summary tends to flatten.
Coverage gaps, surfaced
Where do you have active rights but soft revenue? Where are addressable markets sitting unlicensed entirely? Analytics points to both, so you know where to expand, where to step in, and where to hold back.
Forward-looking reports, no scramble
Track revenue by any combination of partner, territory, and category — and where it’s trending. Export the view leadership asked for, instead of rebuilding a deck the night before a board meeting.
INDUSTRY BENCHMARKS
Powered by the largest licensing operations dataset in the market
Tracking your own numbers tells you whether you’re improving. Benchmarking against the industry tells you whether you’re keeping up — or pulling ahead.
Standalone BI tools and internal data warehouses can show you your own performance in fine detail. They can’t tell you how it compares to anyone else’s. Flowhaven can, because every brand on the platform contributes to the same anonymized benchmark dataset.
100+
customers on the platform
10M+
system records processed
$2B+
in licensing revenue tracked
THE COST OF FRAGMENTED DATA
Growth decisions made without the full picture
An underperforming partner gets renewed because nobody flagged the trend. A territory with room to grow stays underlicensed because the data was buried across systems. A declining category keeps getting the same investment as one that’s accelerating. These are strategic misses, and they compound.
The program keeps running, but growth falls short of what the portfolio could support. The cost shows up as revenue that was available and never pursued.
HOW ANALYTICS WORKS
Analytics works because everything else runs through the same system
When your tools live in silos, getting a program-wide view is a quarterly assembly project. With Flowhaven, the view assembles itself — because Analytics reads from every module live.
From Agreement Management
What’s licensed, where, and under what terms. Analytics knows the scope of the program before any reporting question gets asked.
From Product Approvals
How fast products move through review and reach the market. Analytics turns approval cycle data into time-to-market visibility.
From Royalty Management
What’s actually generating revenue, by partner, territory, and category. Analytics shows the outcome of every commercial decision.
The commercial reporting in Flowhaven / Salesforce, is one of the best platforms I have used, enabling the user to drill down to specifics, or be as broad as you want to be. Running reports with ease for various parts of the business, depending on the request.
FAQ
We get these questions a lot.
Yes. The report builder lets you create views by any combination of partner, territory, category, and time period. Save, export, and share them with stakeholders.
Dashboards reflect live data from across the platform. Agreement status, approval activity, royalty numbers, and partner data update as they change, not on a reporting cycle.
Yes. Reports are exportable and formatted for stakeholder presentation. You can share filtered views without giving leadership direct platform access.
A BI tool visualizes data you feed it. Flowhaven analytics draws from the operational data already running through the platform: agreements, approvals, royalties, and partner activity. The data is connected, current, and structured for licensing, not assembled from exports.
See what your licensing data can tell you
Live visibility across every partner, territory, and category. See how Flowhaven works for your team.
