Analytics
From reactive reporting to proactive licensing leadership
The most data points in licensing, ready-made reports and dashboards you can tailor, and alerts, trends and forecasts that show where to act before the quarter closes.
The reporting gap that costs more than time
Most licensing teams compile performance data manually, pulled from different systems, formatted in spreadsheets, presented to leadership days or weeks after the period closed.
By the time the data reaches the board, it describes a program that has already moved on.
The data exists across agreements, royalty reports, approval cycles, and partner activity. It just doesn’t connect in time to inform decisions. Partner issues surface at renewal instead of when they start. Underlicensed territories stay invisible. Growth opportunities expire before the team that could act on them sees them.
When the board asks how the licensing program is performing, the answer shouldn’t depend on when someone last compiled a spreadsheet.
The KPIs licensing programs are measured on
Most BI tools offer generic dashboards. Flowhaven tracks the KPIs that licensing programs are measured on.
Flowhaven answers the questions your board, your CMO, and your investors ask.
Category Coverage %
How much of your addressable market are you licensing across each product category?
Contracted MG Value
Total minimum guarantee revenue committed across your partner base.
Licensee Renewal Rate
What percentage of agreements are retained at renewal, and where are you losing partners?
Average Time-to-Market
How quickly do products move from concept to shelf, and where are the bottlenecks?
Sell-Through Ratio
What’s actually selling versus what shipped? Where is product performance strong and where does it need attention?
Data leadership
From looking back to acting ahead
Everything you need to move from reactive reporting to proactive program management.
Ready-made reports and dashboards
Start from templates built for licensing, tailor them, or build your own from scratch.
Share it your way
Keep reports private, share them with the team, subscribe on a schedule, export, or feed other systems and BI tools.
Alerts on events
Set triggers that flag the moment something needs action, like a missed report or a drop in sales.
Trends you can monitor
Watch partners, categories and territories move over time, and spot the shift before the quarter closes.
Forecasts from your history
Project likely outcomes from past performance to plan the next season with confidence.
Team and service levels
See whether you are serving partners to your standards, and where the team should improve.
Partner performance you can act on
Which partners are hitting their numbers, which are slipping, and which renewals are worth investing in.
Coverage gaps, surfaced
Where rights are active but revenue is soft, and where addressable markets sit unlicensed.
INDUSTRY BENCHMARKS
Powered by the largest licensing operations dataset in the market
Tracking your own numbers tells you whether you're improving. Benchmarking against the industry tells you whether you're keeping up or pulling ahead.
More licensing data points than any other platform, from deal terms to approval cycles and line-level royalties.
Standalone BI tools and internal data warehouses can show you your own performance in fine detail. They can't tell you how it compares to anyone else's. Flowhaven can, because every brand on the platform contributes to the same anonymized benchmark dataset.
~100
customers on the platform
10M+
system records processed
$2B+
in licensing revenue tracked
THE COST OF FRAGMENTED DATA
Growth decisions made without the full picture
An underperforming partner gets renewed because nobody flagged the trend. A territory with room to grow stays underlicensed because the data was buried across systems. A declining category keeps getting the same investment as one that's accelerating. These are strategic misses, and they compound.
The program keeps running, but growth falls short of what the portfolio could support. The cost shows up as revenue that was available and never pursued.
HOW ANALYTICS WORKS
Analytics works because everything else runs through the same system
When your tools live in silos, getting a program-wide view is a quarterly assembly project. With Flowhaven, the view assembles itself, because Analytics reads from every module live.
From Agreement Management
What's licensed, where, and under what terms. Analytics knows the scope of the program before any reporting question gets asked.
From Product Approvals
How fast products move through review and reach the market. Analytics turns approval cycle data into time-to-market visibility.
From Royalty Management
What's actually generating revenue, by partner, territory, and category. Analytics shows the outcome of every commercial decision.
The commercial reporting in Flowhaven / Salesforce, is one of the best platforms I have used, enabling the user to drill down to specifics, or be as broad as you want to be. Running reports with ease for various parts of the business, depending on the request.
“We’re always looking for ways to confidently plan for the future, and forecasting is an immensely important function as it helps us recognize shifts in consumer appetite and retail demand.”
Who uses it
What leadership and finance review each month.
Leadership and Strategy and Royalties and Finance use Analytics to review performance and forecast. See how all six licensing teams work together.
FAQ
We get these questions a lot.
Still have a question? Talk to our team, or see Flowhaven on your own program in a 30 minute demo.
Yes. The report builder lets you create views by any combination of partner, territory, category, and time period. Save, export, and share them with stakeholders.
Dashboards reflect live data from across the platform. Agreement status, approval activity, royalty numbers, and partner data update as they change, not on a reporting cycle.
Yes. Reports are exportable and formatted for stakeholder presentation. You can share filtered views without giving leadership direct platform access.
A BI tool visualizes data you feed it. Flowhaven analytics draws from the operational data already running through the platform: agreements, approvals, royalties, and partner activity. The data is connected, current, and structured for licensing, not assembled from exports.
Free checklist: a quarterly royalty close your leadership can rely on
A repeatable close routine with a sample calendar, nine validation checks and seven audit triggers worth tracking.
See what your licensing data can tell you
Live visibility across every partner, territory, and category. See how Flowhaven works for your team.
