Software for licensees and manufacturers

Every license you hold, under control

Flowhaven helps toy, apparel, retail and consumer products companies manage the licenses they hold, from agreements and approvals to royalty reporting and minimum guarantees, across every licensor and every brand.

Product developer holding a plush toy prototype in a consumer products studio

Trusted by leading licensees and retailers

~100

Customers, from global IP owners to agencies and licensees.

4,000+

Users across licensors, agents and licensees.

$2B+

Royalty revenue processed through 10M+ licensing records.

The problem

More licenses should mean more sales. Not more admin.

Every licensor
works differently.

Each license comes with its own contract terms, approval process, style guide and reporting format.

Holding dozens of licenses means juggling dozens of rulebooks, usually across spreadsheets, portals and inboxes.

Missed terms
cost money.

Minimum guarantees, advances, sell off periods and territory limits all need tracking. Miss one and you face penalties, audits or lost rights.

You need every obligation in one place, with alerts before they are due.

Royalty reporting season should
not stop the business.

Every quarter, finance builds statements for every licensor by hand.

Report templates mapped to each licensor’s requirements turn weeks of reporting into a repeatable process.

How it works

Three ways licensees use Flowhaven.

01

Know what you can make

Today

Product teams design before checking granted rights.

In Flowhaven
  1. Open the rights tracker
  2. Category, territory and channel
  3. Design within the rights
Result

Fewer rejected concepts.

02

Approve internally, then submit

Today

Designs reach licensors without an internal check.

In Flowhaven
  1. Internal review
  2. Fixes before sending
  3. Submitted in the licensor’s process
Result

Cleaner first submissions.

03

Reports in each licensor’s format

Today

Too many templates, and audits with late surprises.

In Flowhaven
  1. Template set once per licensor
  2. Validated before sending
  3. MG tracked all year
Result

Reports on time, MGs never a surprise.

By role

What changes for each person on the team.

Executive

The painUnderperforming partnerships and missed granted terms.

With FlowhavenPerformance and MG position per license in one view.

Commercial

The painDeals and obligations in spreadsheets.

With FlowhavenEvery license, obligation and MG in one record.

Product

The painDesigners unaware of granted rights, with no internal approval step.

With FlowhavenA granted rights tracker, plus internal approval before submitting.

Finance

The painRoyalty audits and too many licensor templates.

With FlowhavenReport templates built once per licensor and validated before sending.

Walk-through: a new licensed range

  1. The product team checks the rights tracker: the category is granted in the EU, but not for online marketplaces.
  2. The design passes internal approval, then goes to the licensor through their process.
  3. At quarter end, finance builds each report from the licensor’s saved template and validates it.
  4. An MG shortfall shows up two quarters early, while there is still time to act.
Not ready for a demo?

Map your licensing stack in 3 minutes.

Tell us where each part of licensing lives today and see which handoffs are still done by hand.

  • 6 areas
  • 3 minutes
  • Handoff score

Meet Flowhaven

Built for licensee workflows

Agreement Management

Keep every license you hold, with its terms, guarantees and renewal dates, in one searchable system.

Product Approvals

Track every submission and approval status across licensors, from concept to production sample.

Royalty Management

Track royalties per licensor and agreement, build reports from templates and keep minimum guarantees in view.

Analytics

See sales and royalty performance by brand, licensor, category and territory with live dashboards.

For a licensee, every missed term comes with an invoice.

A minimum guarantee shortfall noticed too late, a royalty statement filed with errors, or a product shipped before final approval can each cost more than the margin on the line. Licensors notice, and renewals depend on it.

Great licensees are the ones licensors want to renew. Your operations show it.

Who do you work with on the licensor side? Meet the licensing teams behind every program and see how work moves between them.

“Flowhaven has significantly changed our business for the better by giving us the tools we need – not only for submissions, but reporting, consolidation, and data.”

Winnie Jaing VP Licensing, Hot Topic

New in 2026

Built for licensees, and improving every month

10 releases and 50+ improvements so far this year, on top of three Salesforce platform releases a year. Recent updates for licensee teams:

  • Far fewer false errors in royalty validation
  • Bulk updates across thousands of report lines
  • Copy SKUs between agreements in one step
  • Filter rights by brand, category, channel and territory
  • Approve submissions in bulk, across stages
  • Layered and multi-page PDFs in artwork review

Getting Started

Go live in weeks, not quarters.

Every Flowhaven customer gets a dedicated Customer Success Manager and white-glove onboarding. The goal is to get your team operational quickly, with a clear path from setup to go-live.

A rollout built around the work that matters.

Onboarding covers kickoff, configuration, migration, validation, training, and rollout to internal users and partners. The process includes migration templates, customer-specific workflow setup, and validation of uploaded data.

Support that reduces implementation risk.

Guided workflows, in-app support, and ongoing customer success support help your team adopt the platform without turning onboarding into a separate long-running project.

“The user interface in Flowhaven is clean, modern, and intuitive. Using Flowhaven is a snap.”

Alexis N. Mueller VP of Business, Ad Populum / NECA

“Since adopting Flowhaven, we’ve found so many efficiencies in things we were doing manually.”

Cameryn Chan Licensing Manager, Hot Topic

FAQ

Questions licensees ask us

Still have a question? Talk to our team, or see Flowhaven on your own program in a 30 minute demo.

No. You build each licensor’s royalty report from a template mapped to their requirements and submit it the way they ask. When a licensor also runs Flowhaven, you work together on the same record.

Yes. Each agreement holds its own granted rights, terms, minimum guarantees and reporting requirements, and each licensor’s report template is set up once and reused every period.

Flowhaven is built on Salesforce and connects to the rest of your stack. ERP integration is available as an option, so talk to us about the systems you use today.

Your Customer Success Manager shares migration templates, your team fills them in, and we bulk import your agreements, partners and history. You check the data before go-live. Training uses a train-the-trainer model, so your team owns the platform from day one.

No. Your subscription includes the Flowhaven Licensing Suite and the Salesforce platform licenses for your internal users. Because Flowhaven is built natively on Salesforce, you get its scale, security, workflows and analytics in one platform.

Flowhaven runs on the Salesforce platform and supports single sign-on (SSO), so access follows your company’s identity rules.

Most teams go live in weeks, not quarters. A dedicated Customer Success Manager runs setup, migration and training. The exact timeline depends on how many agreements and licensees you bring over.

Free Excel template: royalty reports with built-in validation

Send it to your licensees. It flags wrong rates, unlicensed territories and deductions over the cap on every SKU line.

Cover of the Flowhaven royalty report template

See how licensees run their licenses with Flowhaven

See how Flowhaven fits your licenses, workflows and team in a personalized walkthrough.