Art, Museums & Culture LRM platform

Bring your collection to more people, with full control

Flowhaven helps museums, galleries, cultural institutions and art brands manage agreements, approvals, royalties and performance for every licensed artwork and image, so licensing grows income while protecting what makes the collection special.

Museum licensing manager holding an art print and tote bag in a museum shop

Trusted by cultural institutions and creative brands

The problem

Every artwork has its own story. And its own rights.

Thousands of images.
Each with its own terms.

Licensing a collection means tracking rights per artwork, per image and per use, often with artists, estates or partners involved.

When that lives in spreadsheets and old contracts, finding what you can license and to whom takes far too long.

Reproductions must
honor the original.

Color, crop, credit lines and context all matter. One careless product can damage the trust your institution has built over decades.

Your approval process needs curators and brand owners in the loop, with every decision on record.

Licensing income should be
visible, not buried.

Commercial teams are asked to grow self generated income and to show where it comes from.

You need to see revenue by collection, artwork, licensee and territory, without rebuilding the report every quarter.

How Flowhaven helps the whole licensing team

Licensing Leadership

See licensing income by collection, artwork, partner and territory, ready for board and trustee reporting.

Commercial

Agreements and rights tracked per artwork and use, with renewal alerts and clear territory and category terms.

Finance

Royalty statements validated and calculated automatically, with income traceable to the artwork behind it.

Creative

Approval workflows that bring curators, rights holders and brand teams into each review, with a full audit trail.

Meet Flowhaven

Built for art & cultural licensing workflows

Agreement Management

Keep rights, credit lines and terms for every artwork and image in one searchable system.

Product Approvals

Review every product through stages that include the right curators and rights holders, from concept to final sample.

Royalty Management

Automate royalty calculations and reconciliation across licensees, with income tracked per artwork.

Analytics

Follow licensing income by collection, artwork, category and partner with live dashboards.

Your collection’s reputation took centuries to build. One product can test it.

A reproduction approved without the right eyes can misrepresent an artwork. A right that has expired can still end up on shelf. Income that cannot be traced to its source is hard to defend when funding is reviewed.

Licensing should open the collection to more people, never put it at risk.

“Flowhaven has given us much better visibility across our licensing programme and made the way we work with our licensees simpler and more joined up. It’s reduced the time we spend on administration and approvals, while giving us the insight and structure to identify opportunities, develop new ideas with our partners and support the future growth of the programme.”

Amy Horlacher Head of Brand Licensing, The National Gallery

Getting Started

Go live in weeks, not quarters.

Every Flowhaven customer gets a dedicated Customer Success Manager and white-glove onboarding. The goal is to get your team operational quickly, with a clear path from setup to go-live.

A rollout built around the work that matters.

Onboarding covers kickoff, configuration, migration, validation, training, and rollout to internal users and partners. The process includes migration templates, customer-specific workflow setup, and validation of uploaded data.

Support that reduces implementation risk.

Guided workflows, in-app support, and ongoing customer success support help your team adopt the platform without turning onboarding into a separate long-running project.

See how cultural institutions license with Flowhaven

See how Flowhaven fits your collection, workflows and team in a personalized walkthrough.