Building a platform we wish we had
Founded in 2016, Flowhaven was built by the team behind the Angry Birds licensing program tech-stack.
We created it to solve a problem every global licensing team knows too well: there has never been a single system designed for how licensing actually works.
Flowhaven brings everything into one place, purpose-built for modern, global licensing operations.
Built for how licensing really runs
While administrating the global Angry Birds licensing program ops and tech-stack at Rovio Entertainment, Kalle Törmä (Founder & CEO) saw firsthand how complex and fragmented licensing operations became as the program grew rapidly 2012-2016.
Behind every successful program was a messy reality:
- Deals managed in CRM
- Royalties tracked in spreadsheets and outdated tools
- Approvals buried in email threads and scattered systems
- Reconciliation handled manually, quarter after quarter
- Critical data missing, siloed, or impossible to extract
Every function had a tool. Nothing worked together.
This was not unique to Rovio. It is how the entire industry has been operating, leading to wasted time, lost revenue, poor visibility, and frustrated partners.
From complexity to control
Flowhaven was built to fix this.
One platform to manage agreements, approvals, royalties, and reporting from end to end. A single source of truth for your entire licensing operation.
Today, approx 100 global licensors across six continents run their licensing programs on Flowhaven, gaining the visibility, efficiency, and control needed to scale.
Our Mission
Build best-in-class products and services that help modern licensing teams uncover moments of creativity, growth, and magic.
Our Vision
Help people discover a brighter world of licensing.
We’re proud of our progress
2016
Founded
100+
Customers
4000+
Users
$2B+
Processed
10M+
Records
90+
NPS
In the headlines
The press is paying attention
From our funding story to our customer wins,
the press has been telling Flowhaven’s story.
TechCrunch: “Flowhaven raises $16M to evolve brand licensing management beyond emails and spreadsheets“
Our backers
The investors who backed us
The investors behind Flowhaven believe the future
of brand licensing runs on software, not spreadsheets.
Ready to feel the difference of Flowhaven for your program?
See how Flowhaven fits your workflows, priorities, and team structure in a personalized walkthrough.
This is not a hard sales call. No 12 page presentation. No lectures, no tactics. We want to understand your situation, and then maybe show you how Flowhaven can make your life easier.
Contact us
Have something on your mind?
Drop us a message with the form! We’ll get back to you as soon as possible
either via e-mail or phone.
Prefer email?
Send us a note directly via e-mail to:
contact@flowhaven.com
