Gaming & Esports licensing software
Licensing that keeps up with your release calendar
From launch day merch to anniversary collabs and esports seasons, Flowhaven helps game publishers and esports brands manage agreements, approvals, royalties and performance across every licensee and territory, so licensed products land while fans are still playing.
Trusted by the brands players love
~100
Customers, from global IP owners to agencies and licensees.
4,000+
Users across licensors, agents and licensees.
$2B+
Royalty revenue processed through 10M+ licensing records.
The problem
Your game ships on a date. Your licensing should too.
New releases. Live seasons.
Constant collabs.
Game brands never stand still. Every release, update, event and esports season opens new licensing moments, and each one comes with a fixed window.
When agreements, approvals and royalty data live across inboxes and spreadsheets, the window closes before the product is ready.
Every character, skin and logo
is your brand.
Fans notice every detail. An off model character or an outdated logo on shelf can undo years of community trust.
Your approval process needs clear stages, the right reviewers and a full record of every decision, across every licensee and every title.
Hits move fast.
Your revenue view should too.
When a title takes off, demand for licensed products spikes overnight. Leadership needs to see which titles, categories and territories are performing, without waiting for the next manual report.
Live data lets you double down on what works while the moment lasts.
How it works
Three ways game publishers use Flowhaven.
Merch timed to the release
Approvals lag behind launch dates.
- Launch date on the agreement
- Deadlines set back from it
- Final samples approved
Product lands while the hype is live.
Collabs and limited drops
Each collab starts a new spreadsheet.
- Collab agreement created
- Designs submitted and approved
- Royalty from the same record
Drops stop falling through the cracks.
Revenue by title
No view of which titles and partners earn.
- Royalties by title
- Split by partner and territory
- Live dashboard
The next deal is based on data.
By role
What changes for each person on the team.
The painNo view of which titles and partners actually earn.
With FlowhavenRevenue by title, licensee, category and territory.
The painEvery collab or limited drop starts a new spreadsheet.
With FlowhavenShort run agreements tracked from deal to royalty in one record.
The painMerch approvals lag behind launch and tournament dates.
With FlowhavenEach submission tracked against the release calendar.
The painRegional partners report in different formats.
With FlowhavenOne reporting template per partner, validated on upload.
Walk-through: a launch day merch drop
- Eight weeks before launch, commercial creates a collab agreement with a regional partner.
- The partner submits designs, with approval deadlines set back from the launch date.
- Creative approves the final samples in time, and the product ships for launch week.
- The month one report is validated, and the dashboard shows revenue by title and collab.
See where your program stands in 2 minutes.
Answer nine quick questions and get a score, your top three gaps and what publishers like yours fix first.
- 9 questions
- Score out of 100
- Top 3 gaps
Meet Flowhaven
Built for gaming & esports licensing workflows
Agreement Management
Track rights by title, character and territory, and catch conflicts and renewals before a launch.
Product Approvals
Move concepts from first sketch to final sample through role based review stages that protect every character.
Royalty Management
Automate royalty calculations and reconciliation across every licensee, so finance closes faster.
Analytics
Follow performance by title, franchise, category and partner with live dashboards built for leadership.
In gaming, the hype has a half life. Miss the window and the fans move on.
An approval that lands after launch week means merch arrives when players have moved to the next title. A renewal that slips can leave a key territory empty for a whole season. A royalty error discovered late means leadership plans the next collab on the wrong numbers.
Licensed products should arrive while the game is the conversation.
From franchise strategy to royalty checks, see the six teams that run a gaming licensing program.
“Flowhaven has given us more time back in the day to strategically move our business forward while automating many of the assignments individual team members handled.”
Getting Started
Go live in weeks, not quarters.
Every Flowhaven customer gets a dedicated Customer Success Manager and white-glove onboarding. The goal is to get your team operational quickly, with a clear path from setup to go-live.
A rollout built around the work that matters.
Onboarding covers kickoff, configuration, migration, validation, training, and rollout to internal users and partners. The process includes migration templates, customer-specific workflow setup, and validation of uploaded data.
Support that reduces implementation risk.
Guided workflows, in-app support, and ongoing customer success support help your team adopt the platform without turning onboarding into a separate long-running project.
FAQ
Questions game publishers ask us
Still have a question? Talk to our team, or see Flowhaven on your own program in a 30 minute demo.
Yes. Every franchise, licensee, territory and agreement sits in one record, so a new title or region does not mean a new spreadsheet.
Submissions are tracked against your launch, season and event dates, and bulk approvals help when volumes spike.
Your Customer Success Manager shares migration templates, your team fills them in, and we bulk import your agreements, partners and history. You check the data before go-live. Training uses a train-the-trainer model, so your team owns the platform from day one.
Licensees work in a simple partner portal, as unlimited guest users at no extra cost. They get style guides, submissions and reports in one place, and most need no training.
No. Your subscription includes the Flowhaven Licensing Suite and the Salesforce platform licenses for your internal users. Because Flowhaven is built natively on Salesforce, you get its scale, security, workflows and analytics in one platform.
Flowhaven runs on the Salesforce platform and supports single sign-on (SSO), so access follows your company’s identity rules.
Most teams go live in weeks, not quarters. A dedicated Customer Success Manager runs setup, migration and training. The exact timeline depends on how many agreements and licensees you bring over.
Free buyer's guide: from spreadsheets to licensing software
A readiness scorecard, a capability checklist, 16 vendor questions and a business case worksheet to take to your team.
See how game brands run licensing with Flowhaven
See how Flowhaven fits your titles, workflows and team in a personalized walkthrough.
