Licensing careers · Creative and brand assurance
Product Development Coordinator
A product development coordinator keeps licensed products moving through approval. They log and route every concept, package and sample licensees submit, give or collect feedback, train partners on the brand’s guidelines and approval system, and keep the sample library in order.
They are the brand’s first line of defense. Every licensed product passes through their queue, often several times, before it reaches a shelf.
- Track
- Creative and brand assurance
- Level
- Entry
- Typical experience
- 0 to 2 years; a design, product or licensing background helps
- Also called
- PD Coordinator, Consumer Products Coordinator, Junior Brand Assurance Manager, Associate Product Development Manager
- Reports to
- Brand Assurance Manager, Senior Manager Product Development or Creative Director
- Next step
- Brand Assurance Manager, Approvals Manager, Product Development Manager
Key responsibilities
What does a product development coordinator do?
- Log, route and track licensee submissions from concept to production sample
- Review submissions against style guides and give clear, timely feedback
- Check that products match the rights granted: category, territory and term
- Train licensees on brand guidelines, assets and the approval system
- Send style guides and asset packs to new partners
- Log, photograph and archive physical samples
- Keep trackers and status reports up to date for the team
- Support kick off calls, trade shows and trend reviews
- Work through the approvals queue and flag anything aging
- Chase licensees for missing files or revised artwork
- Log a batch of production samples into the sample library
- Walk a new licensee through the style guide and approval system
- Update the status report for the brand assurance manager
Where the role sits
The coordinator keeps product development moving.
The coordinator works in product development, the lane that takes a licensed product from first concept to final production sample. They receive submissions from licensees and hand approved products back on to launch.
The executed agreement and partner details, then every submission.
Logging, routing and tracking submissions and samples, and training partners.
THIS ROLEApprovals, feedback and approved samples, with status for commercial.
Reviewing a product without the deal in view. If the coordinator cannot see which categories, territories and dates the licensee holds, a product outside the rights can get approved.
How success is measured
Five KPIs for a product development coordinator.
Few job ads define success for this role. These are the measures Flowhaven recommends.
| KPI | How to calculate it |
|---|---|
| Review turnaround | Hours from submission received to first feedback (one ad we read sets 48 hours) |
| Queue aging | Share of open submissions past the review target |
| Feedback clarity | Share of submissions approved on the next round after feedback |
| Sample logging | Share of received samples logged and archived within a week |
| Partner onboarding | Share of new licensees trained on guidelines and the approval system before their first submission |
Best practices
What great product development coordinators do.
Set expectations at onboarding
Guidelines, timelines and file standards from day one.
Work from one system
Not inboxes and shared drives.
Keep the deal in view
So every review checks rights as well as design.
Give feedback people can act on
Specific, visual and in one round where possible.
Watch the queue daily
Flag aging items before they hold up a launch.
Log every decision
So the approval history is complete for audits.
Skills and tools
What the role asks for.
- An eye for detail and brand consistency
- Clear written feedback
- Adobe Photoshop and Illustrator basics
- Product categories, materials and production timelines
- Organization and tracking
Flowhaven and Salesforce experience is a strong plus.
Flowhaven is built on Salesforce, which IDC has ranked the number one CRM for 13 years in a row, with a 20% share of the CRM market in 2025. Licensing platform skills carry across the whole team.
Career path
Where people come from, and where they go.
- Graduate roles in design, fashion or product
- Internships
- Retail or licensee side product roles
- Brand Assurance Manager
- Approvals Manager
- Design or commercial roles
Hiring?
Product Development Coordinator job description template.
Copy it, fill in the brackets and post it.
Product Development Coordinator
We are looking for a Product Development Coordinator to keep our licensed products on brand and on schedule. You will manage licensee submissions from concept to production and help partners get it right first time.
What you will do
- Log, route and track licensee submissions from concept to production sample
- Review submissions against our style guides and give clear feedback
- Check products against the rights in each agreement
- Train licensees on our guidelines and approval system
- Manage physical samples and the sample library
- Keep trackers and status reports up to date
What you will bring
- [0 to 2] years in product development, design, licensing or retail
- A sharp eye for detail and brand consistency
- Working knowledge of Adobe Photoshop and Illustrator
- Experience with Flowhaven or Salesforce is a plus
How success is measured
Review turnaround, queue aging, feedback clarity and partner onboarding.
FAQ
Questions people ask about the product development coordinator role
They manage licensee submissions from concept to production sample, review them against the brand’s guidelines and keep the approval process moving.
Partly. Most coordinators review design work rather than create it, but a design or product background helps.
Usually Brand Assurance Manager or Approvals Manager.
Free playbook: faster, more consistent product approvals
Four approval stages, turnaround targets, review checklists and the six metrics that show your process is working.
Every submission, version and sample in one place.
See how brand assurance teams run approvals in Flowhaven, in a personalized walkthrough.
