Licensing careers · Commercial track
Licensing commercial roles
The commercial track signs and grows the partnerships that turn a brand into products. It is the largest track in most licensing teams and the most common way into the industry.
In the job ads we read, it was also the track with the most confusing titles.
The roles
From licensing coordinator to director.
Pick a role to see what it does, how it is measured and a job description template.
- EntryLicensing CoordinatorRuns the admin: submissions, deal entry, forecasts, onboarding0 to 2 years
- MidLicensing Executive / Associate ManagerManages day to day licensee relationships and smaller deals2 to 5 years
- ManagerLicensing ManagerOwns a category or licensee book and its revenue3 to 6 years
- SeniorSenior Licensing Manager / Category ManagerLeads a large category, new business and RFPs, often with a team7 to 10 years
- DirectorDirector of LicensingOwns a portfolio of categories, its budget and the team10+ years
Licensing Executive is a junior to mid role in the UK and Asia, and Senior Coordinator can be entry level. Look at responsibilities and experience, not the title alone.
How it works
What commercial roles are measured on.
Revenue against budget, pipeline velocity, renewal and expansion, forecast accuracy, partner compliance and coverage of target categories and territories.
Forecasts collected, deals entered and approvals routed on time.
Free checklist: 64 terms every licensing agreement record should capture
Use it when drafting a new deal or entering a signed one. The terms teams miss most often are flagged.
Pipeline, partners and royalties in one place.
See how commercial teams work in Flowhaven, in a personalized walkthrough.
