Licensing careers · Executive track
Licensing leadership roles
Licensing leaders set the strategy for which brands go to market, in which categories and territories, and with which partners. They own the licensing P&L and build the team that delivers it.
In job ads, almost every leadership role is measured on revenue against budget. The best leaders also track the operational measures that drive that revenue.
The roles
From head of licensing to SVP.
Pick a role to see what it does, how it is measured and a job description template.
- HeadHead of LicensingBuilds and runs the licensing program and team, often across all tracks7+ years
- Vice PresidentVP of Consumer ProductsOwns a region or a large portfolio, with category heads reporting in10 to 15 years
- Senior Vice PresidentSVP, Consumer ProductsOwns a regional P&L across several VPs, at the largest licensors. Covered on the VP page.15+ years
How it works
How people get here, and what leaders are measured on.
Many come up the commercial track, as Director of Licensing or Category Director. Some come from creative or finance leadership, or from retail and brand marketing.
Licensing revenue and growth against budget, cost of running the program against revenue, partner retention and renewals, royalty forecast accuracy, on time product launches, and coverage of target categories and territories.
Free buyer’s guide: from spreadsheets to licensing software
A readiness scorecard, a capability checklist, 16 vendor questions and a business case worksheet to take to your team.
See your whole licensing program in one place.
Strategy, partners, approvals and royalties in one platform, for the whole licensing team.
