Licensing careers · Creative and brand assurance track
Licensing creative and brand assurance roles
The creative and brand assurance track makes sure every licensed product looks and feels like the brand. It writes the style guides, reviews every concept, sample and package, and keeps launches on time.
The track has two branches. One reviews and approves what partners make. The other designs the assets partners make it from. They meet at the top, under a head of product development or creative director.
The roles
From coordinator to head of product development.
Pick a role to see what it does, how it is measured and a job description template.
- EntryProduct Development CoordinatorRuns the approvals queue, samples and licensee onboarding0 to 2 years
- MidLicensed Product DesignerBuilds style guides and production ready artwork for licensees3 to 7 years
- ManagerBrand Assurance ManagerOwns approvals for a category or partner group, often with a team5 to 8 years
- HeadHead of Product DevelopmentSets creative standards, style guides and the approval process for the whole program15+ years
Product Development Coordinator, Consumer Products Coordinator and Junior Brand Assurance Manager are often the same entry role. Brand Assurance Lead and Approvals Manager sit at the same level as Brand Assurance Manager. Look at what the role reviews and who it manages, not the title alone.
How it works
What creative roles are measured on.
Approval turnaround time, first time approval rate, on time launch rate, rework per submission, partner satisfaction with feedback and how complete the approval records are.
Submissions aging past target, samples logged and partners trained.
Free playbook: faster, more consistent product approvals
Four approval stages, turnaround targets, review checklists and the six metrics that show your process is working.
Give your creative team its time back.
Approvals, assets and partner feedback in one platform.
